Get your full SKU range specified, scaled and sold. One studio, every format, every channel.
We get your full SKU range specified, scaled and sold across every channel from a single source of truth. End-to-end product digitisation: high-quality CGI that replaces traditional photography, 3D turntables, AR/VR experiences, interactive product configurators, and BIM content creation hosted on BIMobject. Our automation-first pipelines deliver SKU-specific content for complete ranges, ready for e-commerce, specification platforms, print catalogues and marketing, with the consistency and multi-channel scale that typical agencies cannot match.
A snapshot of real outputs across recent engagements.
01catalogue-grade CGI replacing traditional photography
02
03
04place products in real environments before purchasing
05vanities, toilets, shower screens, tapware
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07hydraulics, mechanical, and control systems
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09racks, cooling, UPS, cable management
10Most agencies focus on one slice of product digitisation. We deliver the complete production pipeline: from raw geometry to every digital channel, powered by proprietary AI workflows.
While most agencies focus on one element (lifestyle imagery, campaign visuals, or BIM), we deliver SKU-specific content for complete product ranges across every format: CGI, AR, VR, configurators, BIM, and e-commerce. One studio, one dataset, every channel.
Our proprietary Signature Product Imagery workflow uses AI-assisted pipelines to deliver catalogue-grade imagery faster and more consistently than traditional photography or standard 3D rendering. Hundreds of SKUs, not just hero shots.
Unlike pure creative agencies, our team has deep real-world experience in construction, architecture, engineering, product manufacturing, and marketing. We understand how architects, engineers, and contractors actually specify products. That knowledge is baked into every asset we create.
We thrive on the challenge of providing consistent, SKU-specific content for complete product ranges: hundreds or thousands of products, not just a few hero pieces. Our batch-based production methodology with structured review cycles ensures every asset meets the same standard.
Our Signature workflow is purpose-built to replace traditional product photography entirely. No logistics, no studio bookings, no shipping. Unlimited finish variations, unlimited angles, unlimited scale. With AI-calibrated material and texture fidelity that matches or exceeds physical photography.
Traditional photography background combined with cutting-edge CGI, AI, and computational design. We bridge the gap between beautiful lifestyle marketing content and technically precise BIM engineering data, ensuring consistency across both.
A BIM-first methodology where every asset starts as a high-quality, data-rich digital product, enabling all downstream outputs to scale with speed, accuracy, and consistency.
We begin by understanding your full product range, existing digital assets, and business objectives. We audit source geometry, technical data, imagery gaps, and downstream requirements to build a tailored digitisation roadmap that prioritises high-impact product families first.
Every project starts with building a high-quality, data-rich BIM library as the core foundation. We model or re-model each product with precise geometry, embedded metadata, and parametric flexibility. This master BIM asset becomes the single source of truth from which all other outputs are derived.
Our proprietary automation workflows transform the core BIM library into every deliverable your channels require: rendered product imagery, AR/VR-ready models, web configurators, technical documentation, and specification sheets. Because the BIM foundation is built right, scaling to hundreds of SKUs is fast, consistent, and cost-effective.
Structured review cycles at every stage: geometry accuracy, material fidelity, metadata completeness, and brand consistency. We use collaborative review platforms to ensure every asset meets your standards before moving to the next production batch.
Final assets are delivered across all required formats and channels: BIMobject publishing, PIM/DAM integration, e-commerce platforms, and specification portals. The BIM library we build is designed to grow with you, making new product launches, finish variations, and catalogue expansions fast and seamless.
This sample configurator demonstrates how we build interactive product experiences. Adjust dimensions, materials, and options in real-time: explore drawings, bill of quantities, and AR previews.
Loading 3D configurator...
We create content for a wide variety of product types: from beautiful bathroom fixtures to industrial componentry, capital equipment, and everything in between.
Tapware, vanities, toilets, shower screens, sinks, accessories
Pipes, fittings, valves, connectors, water heaters
Heating, cooling, ventilation, refrigeration equipment
Light fixtures, switchboards, wiring accessories, panels
Fasteners, door hardware, locks, hinges, building fixings
Residential, commercial, and outdoor furniture products
Pool equipment, irrigation systems, landscaping products
Auto parts, marine components, watercraft accessories
Medical devices, laboratory equipment, dental products
Consumer electronics, home appliances, smart devices
Aircraft components, precision engineering parts
Racks, cooling systems, UPS, cable management
Every capability is built on real project experience: refined across dozens of engagements and ready to deploy on yours.
High-quality, consistent and realistic product imagery with flexibility and speed. Especially powerful for logistically challenging products and large ranges with variations in sizes, colours and configurations. From beautiful bathroom products to pipes, fittings, fasteners, tools, hardware, appliances, capital equipment and componentry.
Our proprietary AI-assisted imagery workflow developed specifically as a premium replacement for traditional product photography. Delivers stronger brand consistency, faster production speed, and superior quality. Trained and calibrated per-client to achieve catalogue-wide realism, accurate material behaviour, and refined texture response.
Immersive product visualisation experiences including 3D interactive views, 360-degree turntables, Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR). Let your customers engage with products online, in their homes, and in other real-world spaces before specifying or purchasing.
Interactive product configurators that let customers visualise and customise products in real-time. Beyond visualisation, we generate fabrication drawings from configurations to improve accuracy and efficiency of order fulfilment. From web-based to standalone branded applications.
Production-grade parametric Revit families and ArchiCAD objects with embedded product data, type catalogues, and specification parameters. As the first Australian BIMobject reseller, we publish your products to 4M+ design professionals globally with download analytics and lead generation.
Working directly from supplied source imagery (basic renders, draft outputs, or existing photographs) to elevate results through styling uplift, relighting, tonal balancing, noise reduction, material enhancement, background removal, and finish refinement aligned with a target visual direction.
Photorealistic placement of your products in lifestyle scenes and architectural environments. From simple background replacement to fully custom 3D scene modelling with product placement, rendering, and Signature workflow enhancement.
Standardised and automated creation of product technical drawings, dimensional drawings, installation guides, exploded views, and 3D assembly sequences that reduce support calls and improve trade contractor understanding.
One governed, data-rich dataset that automatically produces BIM families, marketing renders, AR models, web configurators, e-commerce assets, and specification data. No duplication, no drift, no inconsistency across channels.
One button to produce deliverables across BIM specification, e-commerce, print catalogues, AR apps, trade portals, and social media. Consistent, governed, and scalable. SKU-specific content for complete product ranges.
Experience implementing world-leading Product Information Management (PIM) and Digital Asset Management (DAM) software. Ensuring your digital assets are organised, searchable, and distributable across all sales and marketing channels.
Custom desktop and web applications for product selection, configuration, and specification. Branded tools that become your sales team's competitive advantage, with or without code-base ownership and perpetual licensing.
Flexible engagement models designed to fit your project needs, team structure, and budget.
Fixed scope for defined product ranges: ideal for initial digitisation of a catalogue or product line. From single product families to full range rollouts of hundreds of SKUs.
Ongoing content production for new product launches, seasonal updates, finish variations, and iterative configurator improvements. Flexible scaling as your catalogue grows.
Custom configurator or application development: with or without code-base ownership and perpetual licensing. Includes SLA for ongoing maintenance and support.
Product DigitisationProduct Digitisation
Product Digitisation
Product DigitisationCommon questions about scope, tools, ownership and ROI for this service.
Production-grade BIM content across Revit and IFC, parametric 3D configurators delivered through ShapeDiver, BIMobject publishing, AR and 360 experiences, Signature Product Imagery, and integration into PIM and DAM systems. The aim is one governed source of truth that drives every specification, sales and marketing channel.
Specifiers go where the content already lives. Publishing to BIMobject puts your range in front of architects and engineers at the moment of specification, in the formats their tools require. We treat BIMobject and your own website as a coordinated distribution layer driven by the same governed product data.
The product data model is the source. Geometry, parameters, materials, performance data and downloads are generated from that source through automated pipelines, so a SKU change updates every channel in one pass. This eliminates the drift between marketing collateral, technical data sheets and BIM content that typically plagues large catalogues.
Yes. We connect to the systems you already operate and build custom integrations where standard connectors fall short. Open interchange formats like IFC are used where supply chain partners need vendor-neutral access.
A first SKU family with a configurator and published BIM content typically goes live inside eight to twelve weeks, depending on data readiness. Full-range digitisation runs in parallel waves once the governed pipeline is proven.
Every system we build starts with a single conversation. Let's explore what's possible for your team.
